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Updated: Sep 12

Monki is a storytelling brand that offers great fashion at competitive prices all over Europe, Russia and Asia. Their first store opened 2006 in the Swedish city of Gothenburg, where the brand is still based today. It joined the H&M group in 2008.

The brand mixes Scandinavian cool with Asian street style and global denim trends… it’s all about being brave, friendly and fun.

Monki has over 120 concept stores in 19 markets. Online, monki.com delivers to 28 markets, and via International shipping to an additional 64 destinations worldwide.

From the very beginning Monki stood up for what they believe in – equality, justice, love. They have strong values and strict policies when it comes to social sustainability… which means that everyone deserves to be treated with respect and loved just the way they are.

Monki follows the UN Guiding Principles on Business and Human rights and work according to the human rights defined in the Universal Declaration of Human Rights and its two corresponding agreements: The International Covenant on Civil and Political Rights and the International Covenant on Economic, Social and Cultural Rights. They also follow the children’s and women’s rights as outlined in the United Nations Convention on the Rights of the Child and the United Nations Convention on the Elimination of Discrimination against Women.

They don’t produce any products in leather, down and feathers or wool – but for the very small percentage of existing products that is still be in circulation, they have a very strict policy for animal welfare in their Sustainability Commitment.

If they use leather, it’s sourced as a by-product of the meat industry and don’t accept leather from some risk countries like India and Bangladesh. Down or feathers must fulfil the Responsible Down Standard. Vegan products are labelled as Vegan and are approved by PETA.

Wool must be mulesing-free and they require that all sheep wool originating from Australia is declared as ‘non-mulesed’ or ‘ceased-mulesed’ in a National Wool Declaration test certificate. Monki aim to use only wool that fulfils Responsible Wool Standard and certified.

Since January 2020, mohair products have not been sold on monki.com or in any Monki store.

Here’s a list of some materials that Monki doesn’t use at all: rainforest products, real furs, angora cashmere and mohair wool, no animal testing, no PVC in their products.

Plus, for Monki is important to never retouch or reshape bodies of their models.

Now you can understand why we like so much this brand. We love their ideas and values and their way of thinking!

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