& OTHER STORIES
& Other Stories is a Swedish clothing, accessories and beauty brand owned by the H&M Group.
It was launched in 2013 and it intended to be a collection of different perspectives, that’s where the name came from. They have ateliers at their home base in Stockholm, Sweden, the largest design team in Paris, France and in Los Angeles, California that focuses on ready-to-wear. Each atelier designs are sold alongside each other within stores.
They have stores all across Europe and a growing presence in the US and South Korea.
It’s a fashion brand that offers a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style at reasonable price.
In each atelier they are designing for the women of that specific city. Paris’ atelier is delicate, adorned in rhinestones and hearts and ruffles. Stockholm sticks to the Scandinavian design and architectural shapes and in Los Angeles atelier capture the California girl’s confidence, creativity and way of life. The tag of each product states in which city it was designed in. Customers can easily walk into the store and build their own personal style from these so different three cities design.
Plus, & Other Stories main goal is for all their materials to be either recycled or sourced in a more sustainable way by 2030, which means they are exploring new ideas and possibilities every day.
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