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Slow Fashion VS Fast Fashion Stefy&Fra

The term Slow Fashion, ( slow fashion consumption) to Fast Fashion (fast fashion consumption).

Fast Fashion is the pace of production/consumption adopted by the textile industry, and unfortunately consumers, in recent years. The production of large quantities of poor quality ready-to-wear clothing has continued to accelerate. If the brands subsequently offered two collections per year, one in "autumn/winter" and one for "spring/summer", their mode of operation has changed considerably, since now the major brands offer 52 per year (or a new one every two weeks).

This frantic pace encourages poor working conditions and constitutes a real slavery of modern times. All this to "produce more and sell more". It is a question of increasing consumption, with, for example, shops open 7 days a week and prices getting lower and lower. All these actions on the part of brands, push to reckless consumption, disposable and leaves room for a common style in our society.

What's Slow Fashion?

Slow Fashion reverses the trend by favouring small or medium scale production. But not only: this movement promotes QUALITY TO QUANTITY, whether for the environment, for producers or for consumers.

You must have understood it, this rhythm of consumption encourages to better reflect the act of purchase which becomes more relevant and especially sustainable.

The creators and brands of this movement build a relationship of trust with the buyer, offering him an ethical, sustainable fashion, committed to defending values, including the local, the use of quality materials or made in France or Italy. It is also the consideration of the real "values" of the consumer, with articles that resemble them by favouring style over trends.


- Focus on quality rather than quantity.

One study showed that 70% of our wardrobe was never worn.

-Buy only useful parts, in which you felt good. That way you're sure to wear them!

-Reduce unnecessary washing, and be careful to select the right temperature.

Take care of your clothes, just like your friend! Because our friends are precious.

- Before throwing your garment in the garbage for good, think of customizing your old parts.

Likely in France and Italy there are so many small tailor that they would be happy to do so.

Resale, think second hand. There are so many clothes out there looking to be adopted!

These few rules will help you improve your consumption and start (or continue) to adopt Slow Fashion. Ready to change the codes of traditional shopping with us?

Our commitments :

- Quality echo-designed clothing, i.e. composed of natural fibers

- Produced locally, and buy locally.

- No waste, thanks to the pre-order system, only the necessary clothes are produced.

And if you already practice this thoughtful consumption, for an ethical and sustainable fashion, do not hesitate to share with us your experiences!

Feel free to comment, ask any questions and please share this post!

All the best,


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